Variety becomes a trademark – By the early 90s, Carlos López-Lay and María Isabel Esteve, begin to learn the ropes of the organization. Spearheaded by López-Lay and Esteve, in 1998 the company adopted Bella Group as its trade name, when it inaugurated Flagship Dealers, retail points for Chrysler (1998), Mazda (2005) and Volkswagen (2013). In order to further cater to its clients’ transportation needs, the organization created Bella Rent-A-Car (1990), Bella Marine (2003), and Bella Bodyshop (2004).